Story
People don't act on data. They act on stories that make the data mean something.
My marketing career started behind a camera, as a video producer. That's where I learned the thing I still build around: a number only moves someone once it's wrapped in a story they believe.
Since then I've worked across digital advertising, content, web, and strategy, and I've spent the last several years growing Market Vantage into a B2B marketing and RevOps agency. Somewhere along the way I stopped seeing marketing, sales, and customer success as separate teams. They're one revenue engine. When they run as one, growth stops being a mystery.
That idea became Account-Based RevOps, a discipline I co-created with partners who were tired of watching good demand die at the handoff. It's what I talk about, write about, and build for clients now.